Born in King's Lynn in 1985, Adrian Farr is an internationally published visual storyteller and creative director, best known for his fantasy fashion narratives. Turning to creative inspiration during an abusive childhood, he first used photography as a form of escapism and artistic expression. Forced to leave home in 2001, photography found him again during a time of adversity. He relocated to Norwich in 2004, and began pursing his dream career in 2006.
What makes Adrian different is his ability to create a mood, or a suggestion of something that allows viewers to dream and imagine a life that is vastly different to their own.
Teaching himself as he went along, he shot a variety of genres until he discovered his love for fashion in 2012, leaving the corporate world behind and pursuing photography full-time between Norwich and London. In 2014 his interest in fantasy fiction began to seep into his work. Adrian's storytelling imagery has since been printed in American fashion magazines, exhibited in Times Square New York, featured on CreativeLive, and has consistently performed highly in art contests.
Growing up I never had a sense of reality nor my place in it. It was a longing for adventure and my curiosity in the unknown where I found serenity in creating fiction. I feel fantasy allows for a deeper exploration of ourselves, where we can escape into a place of pretend and make-believe to face our own psychological conflicts and emotional complexities, to visualise alternatives and play out different scenarios to overcome our darkest fears and process our most perplexing emotions.
I construct fantastical worlds we will never live in, and tell the enchanting stories of strangely beautiful, but tragically wistful and empty souls, whom we shall never meet.
With a desire to wake people up from a dreamless sleep, my images seek to explore the beauty of an existential crisis; a crossroads in our lives where we feel hopelessly lost, but where we are also empowered to reinvent ourselves and become everything we have ever dreamt of being. Interweaving a visual narrative between our waking and dreaming lives, my art is motivated by identity; the struggle between who we are inside, versus who the world outside expects us to be.
“I first met Adrian a few years back whilst producing Norwich Fashion Week events and Photoshoots. Working on the same fashion shoot for a mutual client we instantly had the same work ethic and approach to fashion and photography.
I knew instantly Adrian would be a hit in the Fashion Photography Industry. With his attention to detail, willingness to learn and his amazing drive to succeed.
As the years moved forward we crossed paths again earlier this year and both agreed we loved how each other worked and would aim to work together again this year! Well, knowing Adrian and his ability to create a visual fashion story within 2 months we were planning our next shoot! Adrian's drive and passion surpasses me.
With a professional yet approachable manner his collaborations produce not only the most magical images, but also a mutual respect from the team.
I have worked with many Fashion photographers in my 15 years experience and yet Adrian still manages to take it over and above client expectations. His structured approach gives his team great time scales and a call sheet to work towards.
Our most recent project 'Treasures of the Forgotten Ocean' was a challenge for us both (and as we are from the same cloth) no pun intended! Striving to take it one step further we did just that. On a cold chilly May bank holiday in Happisburgh every attention to detail was thought of:
As a photographer Adrian is not afraid of new challenges and being taken out of his comfort zone, always striving and continuing to reach his goals. I foresee Adrian making big waves in the Fashion Editorial industry and producing great publication content.
He is known for taking the most beautiful fantasy images but also has a commercial fashion eye, which ever road he decides to follow I'm sure it will be amazing! I have the upmost respect and admiration for Adrian and I look forward to working with him for many years to come.”
“I have worked with Adrian on 3 shoots in the last 6 months and have rarely seen as much vision and determination in a photographer.
Adrian's ideas are always painstakingly thought out and his ideas are getting better, and more elaborate, as time passes.
His dedication to his work sees him putting in long hours, organising his team to precision and taking time to source locations and collect props. From my point of view as a fashion stylist, I find Adrian is clear at expressing his wants/ideas for the shoot but not without flexibility.
He is happy to take on board others' suggestions and appreciates that sometimes other peoples' input can make his ideas even better.”
“Thank you so much for a successful and creative photo shoot. You've provided me with expressive and exciting photos for my portfolio as a fashion designer.
Your professionalism and attitude towards your work is outstanding and I am highly impressed by how well my garments were treated.
Especially that you used your time to collect and drop off the garments to my house directly. You have been highly co-operative and most resourceful by sourcing me out yourself after seeing my graduate fashion show.
You should be proud of yourself and your forthcoming career, keep at it. It was a pleasure working with you. Thank you for choosing my work to photograph.”
— Gabriella Wisdom | Fashion Designer
“I have had a chance to work with Adrian on a couple of occasions, and it was a real pleasure.
His imagination and creativity have no boundaries, he is not afraid to challenge himself as well as the whole team.
His visions are fresh and exiting, exactly what I love about photography and the makeup involved. Adrian is also very organised and has an amazing attention to detail, which helps to make his ideas happen during the photo shoot.
He is easy going and professional, and I will be more than happy to collaborate with him again in the very close future.”
“Really looking forward to seeing the results of the last shoot I did with Adrian, I can't wait to share them with my readers and add them to my portfolio of work. Very excited! Adrian likes to work in a very organised and structured manner.
He makes good use of story boards so the team have an understanding of the shoot and his aspirations for individual images.
Looking forward to working with him on future projects, I was speaking to some models recently who said they were keen to work with him, so I've told them to get in touch with their portfolios. I warned them that he puts 100% in to his shoots and expects the team to do the same! If you need a photographer to work hard and exchange creative ideas with then Adrian is ideal!”
“Having assisted Adrian on a number of occasions, he is without a doubt very professional and extremely passionate about what he does. He goes to the greatest efforts of planning all of his photo shoots down to the smallest intricate detail. Making sure that no stone is left unturned, he thinks of absolutely everything and even prepares for the unexpected.
From discovering hidden, unique and interesting locations to shoot in, creating detailed storyboards and testing complex lighting setups prior to a shoot, to successfully managing large teams of exceptional and varied creative talent on set, and producing beautiful stunning images that stand out, Adrian has set incredibly high standards and expectations in his work.
He has a natural skill for directing models and giving them positive and constructive feedback, as well as being considerate of the creative needs and contributions of all of his team members. He takes his professionalism very seriously but at the same time knows how to have fun and helps people enjoy themselves whilst they are in his presence.
The thing that truly makes Adrian different is his vision. He is a creative problem solver and has a perspective like no other.
He can take just a seed of an idea and turn it into a compelling story that is immensely awe-inspiring and visually breathtaking. He has inspired hundreds of people through his art and continues to go from strength to strength with every new challenge. I look forward to seeing where Adrian's career takes him, and I believe anyone who hires him will be astonished by his sheer determination and tenacity in getting the shot, they will not be disappointed!”
— Katie Bradford | Photography Assistant
“I've had the pleasure to work with Adrian on a number of shoots now.
I find it refreshing and inspiring to work with someone who is both passionate and highly professional in their field.
He has proven that he is able to both organise and orchestrate complex shoots which have yielded some great results. I look forward to working more with him in the future!”
“I was very pleased to have been booked to model for Adrian's conceptual fashion story project (Lover's Tryst), particularly after meeting with him previously to discuss ideas on a seperate project and getting a feel of how his mind works.
Pre-shoot communications were brilliant and Adrian did an exceptional job of organising a large team of creatives, as well as various materials. The day itself was intense and very cold.
But luckily the entire team got on very well and Adrian made sure we were all happy and comfortable, while maintaining focus on the project itinerary & achieving the results he set out to.
He produced some breathtaking Avant Garde images that went on to be published both locally and internationally.
Adrian is very much the professional and takes his work seriously. However he also understands the importance of balancing this with fun and a bit of banter, which I think is very important in making a shoot a success. All in all, I really enjoyed working with Adrian.
He has a wonderfully unique imagination and ideas, a strong drive and dedication to his art that has really inspired myself and others.
I am looking forward to working with him again very much - on something even more extraordinary. This man is destined to succeed - I can assure you that he will go Farr! ;) Highly recommended.”
“Adrian Farr is a talented and ambitious photographer who I've had the pleasure of working with on a fashion shoot.
He was very professional and full of ideas and enthusiasm - I'm super happy with all the images!
Since then I've seen his photography skills continually grow, along with his creative concepts, often inspired by elements of fantasy. Best of luck with it all and keep up the amazing work!”
“I have worked with you on two shoots so far and I'm thoroughly looking forward to working with you again.
You are hugely creative, you have amazing ideas and I'm very much looking forward to seeing your ideas come to life.
You are a true artist and I know it's frustrating for you to have all these innovative creations in your mind that you want to portray in artistic photography, and not have the liquid to make it all happen as fast as you'd like to. Keep at it though, with your determination it will happen and you will succeed.
I know many people, not just models, who would really benefit from being photographed by a photographer such as yourself. You are patient and excellent at direction. You always get the shot!
You can work with beginners as well as the most experienced of models and you get fantastic results. I hope everything keeps going well for you and your ideas become a reality very soon!”
— Nakita Harden | Model @ Flawless Agency
“Having worked with Adrian I have become more and more adventurous as a model, being part of his weird and wonderful ideas have really inspired me.
The time and effort put into all of his shoots is endless and the end result – Phenomenal!
I highly recommend Adrian as a photographer.”
“I have assisted Adrian on 2 shoots, and on both occasions have been highly impressed by the passion and sheer commitment that he works with to get the best out of not only his own photography, but at getting the best out of all the people he works with.
From working closely and flexibly with fashion designers, stylists and makeup artists to giving creative direction to the models in order to get the best shots possible.
The extensive planning and communication before every shoot goes further to show just how competent & professional he is in his work.
He is always looking to better his photography and push himself further in his ideas for shoots. I would love to work with Adrian again as a model, and have heard many others as well say how they would love to shoot with him as they think his work is fantastic.”
“I've been lucky enough to work with Adrian on a number of shoots and have always been impressed with his professional attitude.
His artistic vision adds a great creativity to shoots, which has given me as a model, a range of great portfolio shots.
Adrian is a very inclusive photographer who offers great direction to models, and has definitely given me guidance which I have been able to use in future shoots.”
“Hi Adrian, wanted to let you know how helpful your assistance was to the team for our recent photoshoot. It was a particularly challenging session with the long hours from day til night and an awkward location. Nevertheless,
Your enthusiasm and professionalism never waned, and as a result we were able to achieve the result we needed for the job to be done.
Thanks again and I hope to work with you in the future again.”
“I have been lucky to have had Adrian work for me several times in the past. Not only a great photographer, but a hard worker.
Someone who is keen to learn, enthusiastic about what he does and determined to do the best job possible.
— Leeroy Jenkins | Photographer